According to new research by Natural Marketing Institute (NMI), more than 80% of the total U.S. adult population shows some type of green motivation. While LOHAS consumers (those identified as having the strongest environmental, social, and corporate social responsibility values and behaviors) represent just 17% of U.S. adults (38 million consumers), NMI has identified three other segments that are also engaged in various realms of sustainability depending on the eco-dimension that aligns with t...